We're from the United Kingdom - diverse and vibrant, the birthplace of the
industrial revolution, its major cities hubs
for fashion and culture. Always alive and ever changing, it has
developed through the efforts of the good and the great (many from
privilege) but mostly through the lives and labour of ordinary working
people from around the world. Its history is incredible, brutal and fascinating in equal measure but
its strength and appeal is still the huge spectrum of cultures,
communities and ideas that live and work here.
We support the continued struggle for improvements in key issues that exist today such as fair pay, the welfare state, individual liberties, freedom of expression, equal rights, the abolition of slavery (and one of its most accepted modern forms - sweatshop labour), the abolition of physical punishment and the consideration of animals as living, thinking creatures with feelings just like us. Unfortunately none of that is anything new - Jeremy Bentham, one of the UK's most influential reformers supported ALL of the same things and that was 250 years ago! Clearly progress has been slow...
Everything that is used or bought has an effect - on people,
animals and the environment - on where it has come from, what it is made
from, who has made it. Being selective about what you buy not only
gives you very real control
on a day-to-day basis about what you support and on what you have an impact, it also shows
companies, governments and one another what you consider to be important. A form of collective struggle through
individual choice. There may be very few
products that are perfect, but positive change comes about from starting
to go in the right direction. According to Ian Dury 'every bit of clothing
ought to make you pretty', and we agree as long as it does so through your own eyes and makes you feel good
wearing it. What you
can say so much about who you are.